Sökning: "Andreas Harding"

Hittade 1 uppsats innehållade orden Andreas Harding.

1. 1. Exploring brand identity practice in video game start-ups : Industrial Marketing

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Andreas Harding; [2019]
   Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

   Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER