Sökning: "Andreas Kärnsby"

Hittade 1 uppsats innehållade orden Andreas Kärnsby.

  1. 1. SOCIAL MEDIA : -A study about the importance of Brand Awareness and Trust in Social Media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreas Kärnsby; Yasmin Barroso Bastos; Mia Jana; [2014]
    Nyckelord :Social Media; Brand Awareness; Trust; B2B.;

    Sammanfattning : Each year, the market place is becoming increasingly globalized and the role of the Internet has been crucial to this phenomenon. Marketers therefore are required to be current on the latest trends. The Internet can be used as a communication tool from the marketers and it is an ever changing medium. LÄS MER