Sökning: "Andreas Lökken"

Hittade 1 uppsats innehållade orden Andreas Lökken.

  1. 1. Brand Equity – Measuring Corporate Brand Strength in the Swedish Smartphone Market; Dimensions of Corporate Brand Equity from a Consumer Perspective

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Andreas Lökken; Malini Nayar; Maria Runering; [2012]
    Nyckelord :smartphone; brand equity; dimensions; components; factors; Aaker;

    Sammanfattning : This study deals with the concept of brand equity composition in the Swedish smartphone market. The three dimensions used to describe brand equity are based on Aaker’s definition of consumer based brand equity namely; brand awareness, brand loyalty and perceived quality. LÄS MER