Sökning: "Andreas Lökken"
Hittade 1 uppsats innehållade orden Andreas Lökken.
1. Brand Equity – Measuring Corporate Brand Strength in the Swedish Smartphone Market; Dimensions of Corporate Brand Equity from a Consumer Perspective
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : This study deals with the concept of brand equity composition in the Swedish smartphone market. The three dimensions used to describe brand equity are based on Aaker’s definition of consumer based brand equity namely; brand awareness, brand loyalty and perceived quality. LÄS MER
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