Sökning: "Andreas Oskarsson"

Hittade 4 uppsatser innehållade orden Andreas Oskarsson.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. LÄS MER

  3. 2. Det finansiella systemets påverkan på kapitalstruktur

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andreas Landén Karlsson; Amalia Major; Sebastian Oskarsson; Fredrik Ångbäck; [2016]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Efficient transformation from general flow into a specific test case in an automated testing environment

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

    Författare :Andreas Oskarsson; [2003]
    Nyckelord :Automated testing; path coverage; software testing; action research;

    Sammanfattning : SIMON is an automated testing application developed by WM-Data Consulting in Växjö, Sweden. Previously the test cases, called BIFs, run by SIMON to test the applications under test has been written manually in a very time consuming manner offering no protection against errors in the structure or misspellings. LÄS MER

  5. 4. Web application development : a study on UML Web Application Extension

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

    Författare :Tobias Norberg; Andreas Oskarsson; Martin Kling; [2002]
    Nyckelord :Webb; Internet; Modellering; UML; WAE; Web application;

    Sammanfattning : The complexity of Web sites are increasing and transforming into Web applications that contain business logic, interactivity, transaction handling and states. This phenomenon forces the Web developers to adapt more traditional software engineering techniques to keep the Web applications error free, maintainable, reusable, well documented etc. LÄS MER