Sökning: "Andreas Utberg"

Hittade 2 uppsatser innehållade orden Andreas Utberg.

  1. 1. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Nyckelord :Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Sammanfattning : Food retailers and their local stores are considered to have an influential role in our society today, in terms of their impact in environmental and social issues. This qualitative case study aims to analyze the work of food retailers with sustainability, focusing on their processes of trying to make sustainable commitments reflect with consumers’ perception of the corporate brand image. LÄS MER

  3. 2. Corporate values: empty words or a crucial part of an organisation. A case study analysing the challenges of establishing and implementing corporate values

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jakob Lundén; Andreas Utberg; [2017-08-29]
    Nyckelord :Values; corporate values; communication;

    Sammanfattning : .... LÄS MER