Sökning: "Andrei Simon"

Hittade 1 uppsats innehållade orden Andrei Simon.

  1. 1. Branding National Identity

    Magister-uppsats, Lunds universitet/Sociologi

    Författare :Anamaria Georgescu; Andrei Botescu; [2004]
    Nyckelord :Sociology; Sociologi; Social Sciences;

    Sammanfattning : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). LÄS MER