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1. Customer Segmentation basedon Behavioural Data in E-marketplace
Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Institutionen för informationsteknologiSammanfattning : In the past years, research in the fields of big data analysis, machine learning anddata mining techniques is getting more frequent. This thesis describes a customersegmentation approach in a second hand vintage clothing E-marketplace Plick.These customer groups are based on user interactions with items in themarketplace such as views and "likes". LÄS MER
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