Sökning: "Andrew Brand"

Hittade 5 uppsatser innehållade orden Andrew Brand.

  1. 1. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Andrew Kennedy; Yu Liu; [2022]
    Nyckelord :Swedish IPO; Corporate finance; Raising capital; Foreign ownership; Automotive OEM;

    Sammanfattning : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. LÄS MER

  3. 2. Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Andrew Andersson; Kristoffer Nilsson; [2019]
    Nyckelord :Controversial advertising; Offensive advertising; Brand attitude; Word of mouth; Electronic word of mouth; Kontroversiell reklam; Kränkande reklam; Varumärkesattityd; Word of mouth; Elektronisk word of mouth;

    Sammanfattning : Detta arbete inspirerades av att ha observerat reklamkampanjer som fått väldigt stor spridning till följd av att de uppmärksammats pga. att konsumenter har ogillat eller gillat budskapet i kampanjen vilket gett upphov till diskussioner muntligen eller online. LÄS MER

  4. 3. Customer Segmentation basedon Behavioural Data in E-marketplace

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Andrew Aziz; [2017]
    Nyckelord :;

    Sammanfattning : In the past years, research in the fields of big data analysis, machine learning anddata mining techniques is getting more frequent. This thesis describes a customersegmentation approach in a second hand vintage clothing E-marketplace Plick.These customer groups are based on user interactions with items in themarketplace such as views and "likes". LÄS MER

  5. 4. The Interplay between Internal Values and External Values in the Brand Building Process

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Evan Dahlquist; Kaj-Dac Tam; Andrew Shirbin; [2010]
    Nyckelord :Core Values; Brand Values; Relationship; Brand Building Process; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to investigate the interplay between internal and external values, mainly by exploring the relationship between core values and brand values in a case study.This paper is based on a qualitative approach using various semi-structured interviews. LÄS MER

  7. 5. Scoring Goals for Brand Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Grafström; Andrew Wilson; Coral Norbech; [2009]
    Nyckelord :Brand Identity; city branding; sporting cities; major events; sponsorship; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This study aims to analyse the brand identity of sporting cities using existing sponsorship and city branding theory. A comparative case study was conducted between Melbourne, Australia (identified as the benchmark sporting city) and Malmö, Sweden (an emerging sporting city). LÄS MER