Sökning: "Andrey Kokorev"

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1. 1. Key Elements for Making Product Value Offerings Comprehendible in Value-­Based Selling -­ a Study of Energy and Fuel Saving Solutions in the Marine Industry

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Andrey Kokorev; Simon Gidlöf; [2014]
   Nyckelord :Value-based selling; value;

   Sammanfattning : Value-based selling is broadly discussed in today’s business world. Selling value is not just about selling a product/solution by adjusting price and negotiating contract terms. LÄS MER