Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Do they have to be "boys" or "girls" - can't they simply be children?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emelie Franzén; Anela Hamzic; [2018]
   Nyckelord :gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

   Sammanfattning : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. LÄS MER

3. 2. I vilken kanal blir upplevelsen av lyx maximal? En kvantitativ studie om hur ett lyxvarumärke påverkas och bör hanteras i kontexten av distributionskanaler.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anela Hamzic; Kimia Rezaei; [2016]
   Nyckelord :Distribution; Channel Choice; Luxury Brands; Brand Associations; Brand Evaluation;

   Sammanfattning : The distribution of luxury brands has long since been associated with physical stores. However, in today's society, distribution of luxury products through digital channels is incrementing. The increased use of the online channel as means of distribution stems from the intention to reach a larger amount of potential customers. LÄS MER