Sökning: "Anesa Kuruzovic Subo"

Hittade 2 uppsatser innehållade orden Anesa Kuruzovic Subo.

1. 1. Fan Community Activities That May Destroy Value

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. LÄS MER

3. 2. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; Louelle Tameu; Nida Tanveer; [2022]
   Nyckelord :Brand Reputation; Trading Down; Leather Industry; Fashion Industry; Brand Image Management; Business and Economics;

   Sammanfattning : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. LÄS MER