Sökning: "Anete Katrina Kalnina"

Hittade 1 uppsats innehållade orden Anete Katrina Kalnina.

  1. 1. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
    Nyckelord :NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. LÄS MER