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1. User centered analysis of customer behaviours in the fast moving consumer goods sector
Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologiSammanfattning : As digital solutions become a more integrated part of peoples’ everyday life, their purchasing patterns are changing. Today it is easier to research products and purchases can be performed anytime, anywhere. The change is apparent in most retail sectors but not as much in the fast moving consumer goods sector. LÄS MER
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