Sökning: "Anette Simon"

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  1. 1. User centered analysis of customer behaviours in the fast moving consumer goods sector

    Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi

    Författare :Caroline Schouenborg; Sarah Woodhouse; [2016]
    Nyckelord :User-centered design; scenario based design; personas; fast moving consumer goods; Technology and Engineering;

    Sammanfattning : As digital solutions become a more integrated part of peoples’ everyday life, their purchasing patterns are changing. Today it is easier to research products and purchases can be performed anytime, anywhere. The change is apparent in most retail sectors but not as much in the fast moving consumer goods sector. LÄS MER