Sökning: "Angelica Hellgren"

Hittade 1 uppsats innehållade orden Angelica Hellgren.

  1. 1. Yogainstruktör 2.0 : En analys av marknadsföringsstrategier i ett medium

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Författare :Angelica Hellgren; Erik Jespersen; [2015]
    Nyckelord :Instagram; storytelling; social media; marketing; marketing communication; branding; Rachel Brathen; Framing; instagram; storytelling; social media; marknadsföring; marknadskommunikation; varumärke; Rachel Brathen; Inramning;

    Sammanfattning : This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. LÄS MER