Sökning: "Angelika Alenius"

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  1. 1. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
    Nyckelord :Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

    Sammanfattning : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. LÄS MER