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1. Usage - The Holy Grail of Digital Services: An Exploration of Factors influencing B2B Customers’ Usage of Digital Services
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Many product-based companies have identified digital services as a promising way to differentiate themselves and to stimulate future growth. However, as digital services frequently induce a business model change to a pay-per-use or subscription model, companies see themselves increasingly challenged as their revenues are progressively dependent on customers’ actual usage. LÄS MER
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