Sökning: "Anh Tran"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Anh Tran.

1. 1. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :My Bui; Anh Tran; [2022]
   Nyckelord :purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Sammanfattning : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. LÄS MER

3. 2. New Workworld -The Interrelation Of Workspace And Job Satisfaction

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thi Thao Anh Tran; Pia Scholtholt; [2022]
   Nyckelord :Job Satisfaction; Working From Home; Hybrid Work Mode; Business and Economics;

   Sammanfattning : Two years ago, when the global pandemic began, working from home seemed to be mandatory in a lot of organizations because of the health protection of employees and ensuring the functions of the business. Since the pandemic has gradually cooled down, employees are expected to return to the office, thus several opinions on such a matter have emerged. LÄS MER

4. 3. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thi Hong Anh Tran; Chia-Yin Liu; [2022]
   Nyckelord :Brand Relationship; Consumer-Green Brand Relationship; Consumer Value; Plant-Based Food Brands; Business and Economics;

   Sammanfattning : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... LÄS MER

5. 4. Bigger is not always better - The Evergreen communication crisis

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thi Hong Anh Tran; Yimei Xie; Chia-Yin Liu; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

7. 5. Closing the loop: A study of Brand Activism in the Fashion Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Nyckelord :Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Sammanfattning : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... LÄS MER