Sökning: "Anja Gfrerer"

Hittade 1 uppsats innehållade orden Anja Gfrerer.

1. 1. TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Judyta Pokrywka; Anja Gfrerer; [2012]
   Nyckelord :Traditional word-of-mouth; electronic word-of-mouth; automobile industry; word-of-mouth persuasiveness; high-involvement decision-making; Business and Economics;

   Sammanfattning : .... LÄS MER