Sökning: "Ann-Charlotte Weber"

Hittade 1 uppsats innehållade orden Ann-Charlotte Weber.

1. 1. Event Marketing, a way to be seen, heard and connected : Six case studies of Event Marketing as a promotional tool

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Ann-Charlotte Weber; Serdar Yilmaz; [2009]
   Nyckelord :Event Marketing; sponsring; imageöverföring; promotion; marknadskommunikation;

   Sammanfattning : Problem statement: In what ways do companies work strategically with event marketing? To answer the problem statement, the following research questions help us gain the necessary understandings: What role does event marketing play in a company’s marketing mix? What are the deciding factors that make companies select certain events? What objectives do companies have with event marketing? How do companies evaluate their event marketing? Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool. Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. LÄS MER