Sökning: "Ann-Katrin Herke"

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  1. 1. Brand authenticity on Instagram: Consumers’ perspective on beauty brands

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ann-Katrin Herke; [2022]
    Nyckelord :Social Sciences;

    Sammanfattning : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. LÄS MER