Sökning: "Ann-Katrin Herke"
Hittade 1 uppsats innehållade orden Ann-Katrin Herke.
1. Brand authenticity on Instagram: Consumers’ perspective on beauty brands
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. LÄS MER
Resultatsidor:
1