Sökning: "Anna Gerlach"

Hittade 1 uppsats innehållade orden Anna Gerlach.

  1. 1. Sustainability in the Context of Strategic Brand Management : A Multiple Case Study on the Automobile Industry

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Anna Gerlach; Joana Witt; [2012]
    Nyckelord :Sustainability; Sustainable Development; Strategic Brand Management; Sustainability in Marketing; Sustainability in Strategic Management;

    Sammanfattning : During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility any more. Besides the concept of sus- tainability, the field of brand management has gained more relevance in the last decades as well. LÄS MER