Sökning: "Anna Gerlach"
Hittade 1 uppsats innehållade orden Anna Gerlach.
1. Sustainability in the Context of Strategic Brand Management : A Multiple Case Study on the Automobile Industry
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility any more. Besides the concept of sus- tainability, the field of brand management has gained more relevance in the last decades as well. LÄS MER
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