Sökning: "Anna Jörnéus"
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1. Co-Creating Value through Content Marketing; A multiple case study
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the potential of co-creating value with customers. LÄS MER
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