Sökning: "Anna Jörnéus"

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  1. 1. Co-Creating Value through Content Marketing; A multiple case study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Anna Lotta Lindström; Anna Jörnéus; [2016-09-27]
    Nyckelord :content marketing; value co-creation; value; service-dominant S-D ; logic; DART model; process-based framework;

    Sammanfattning : The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the potential of co-creating value with customers. LÄS MER