Sökning: "Anna Kähler"

Hittade 2 uppsatser innehållade orden Anna Kähler.

1. 1. I Accept - A quantitative study exploring possible determinants for consumer trust in AI

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Anna Linnéa Kähler; Elin Olsson; [2020-06-16]
   Nyckelord :Artificial Intelligence AI ; Consumer trust; Anthropomorphism; Data transparency; Privacy concern; Personal relevance;

   Sammanfattning : In this study, we examine factors which determine consumer trust in AI and explore challenges and opportunities in relation to these. Through investigating previous findings regarding online trust and trust in AI, we hypothesized that data transparency and anthropomorphism would have a direct effect on trust in AI, and that privacy concern and personal relevance would moderate these relationships. LÄS MER

3. 2. Digital Distance A qualitative study examining the impact on social media consumption and consequences for marketing

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Anna Kähler; Nina Magnusson; [2018-06-28]
   Nyckelord :;

   Sammanfattning : .... LÄS MER