Sökning: "Anna Ledel"

Hittade 1 uppsats innehållade orden Anna Ledel.

1. 1. Strategic Corporate Social Responsibility in Rapidly  Growing Firms : As a way of Strengthening the Corporate Brand

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Frida Dahlin; Anna Ledel; [2014]
   Nyckelord :Corporate Social Responsibility; Corporate brand; Gazelle company;

   Sammanfattning : Title: Strategic Corporate Social Responsibility in Rapidly Growing Firms – As a way of Strengthening the Corporate Brand Authors: Frida Dahlin and Anna Ledel Supervisor: Thomas Helgesson Examiner: Venilton Reinert Level: Bachelor thesis Keywords: Corporate social responsibility, Corporate brand, Gazelle companies Research question: How can gazelle companies develop CSR strategies to strengthen their corporate brand? Purpose: The purpose of this research is to investigate how Swedish gazelle companies are taking their rapid growth into consideration when working with CSR as a way of strengthening their corporate brand. This paper aims to examine how Swedish gazelle companies are managing their CSR strategies and if the fact that they are fast growing firms is affecting their strategic work, and in that case how. LÄS MER