Sökning: "Anna Lena Minkler"

Hittade 1 uppsats innehållade orden Anna Lena Minkler.

  1. 1. Analogical Thinking in Business Model Innovation Ideation A descriptive study of managers' use of analogies

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Anna Lena Minkler; Jan Fischer; [2014]
    Nyckelord :Business model innovation; Ideation; Managerial cognition; Analogy; Descriptive study;

    Sammanfattning : In increasingly competitive environments and maturing markets, companies can no longer solely rely on product or process innovations to survive. Instead, scholars are advocating Business Model Innovation (BMI), i.e. the innovation of a firm's value creation and capturing mechanisms, as a solution to outperform competition in the future. LÄS MER