Sökning: "Anna Liang"

Hittade 1 uppsats innehållade orden Anna Liang.

  1. 1. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Anna Liang; [2020]
    Nyckelord :destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Sammanfattning : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). LÄS MER