Sökning: "Anna Linnéa Kähler"

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  1. 1. I Accept - A quantitative study exploring possible determinants for consumer trust in AI

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Anna Linnéa Kähler; Elin Olsson; [2020-06-16]
    Nyckelord :Artificial Intelligence AI ; Consumer trust; Anthropomorphism; Data transparency; Privacy concern; Personal relevance;

    Sammanfattning : In this study, we examine factors which determine consumer trust in AI and explore challenges and opportunities in relation to these. Through investigating previous findings regarding online trust and trust in AI, we hypothesized that data transparency and anthropomorphism would have a direct effect on trust in AI, and that privacy concern and personal relevance would moderate these relationships. LÄS MER