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1. Correlations between Health and Communication Trends: An Analysis of the Impact on Swedish Supermarkets
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis aims to examine the development of health trends in Sweden, since it is argued that they will prevail and even become more extreme in the near future. Supermarkets will have to understand the impact of those health trends on consumer behaviour and therefore are required to comprehend the sociological, cultural and psychological factors behind these. LÄS MER
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