Sökning: "Anna Louisa"

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  1. 1. Correlations between Health and Communication Trends: An Analysis of the Impact on Swedish Supermarkets

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna-Louisa Werner; Amelie Hartung; [2016]
    Nyckelord :Health; Communication; Social Media; Health Trends; Business and Economics;

    Sammanfattning : This thesis aims to examine the development of health trends in Sweden, since it is argued that they will prevail and even become more extreme in the near future. Supermarkets will have to understand the impact of those health trends on consumer behaviour and therefore are required to comprehend the sociological, cultural and psychological factors behind these. LÄS MER