Sökning: "Anna Maluszynska"

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  1. 1. Strategies for establishing a new successful brand on the Swedish market

    Magister-uppsats, Ekonomiska institutionen

    Författare :Anna Maluszynska; Kristina Torstensson; [2004]
    Nyckelord :Business and economics; branding; branding strategies; core value; market communication; positioning; identity; internal loyalty; product attributes; Ekonomi;

    Sammanfattning : Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. LÄS MER