Sökning: "Anna Nordenståhl"

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  1. 1. “Generation Y” Do their belonging to a generation determine choice of communication tool?

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Josefin Anna Viklund Nordenståhl; [2013]
    Nyckelord :Customer Service; Generation Y; Cost Efficiency; Emotions;

    Sammanfattning : This research paper will, based on the frame of references and through a quantitative study, describe how Generation Y prefers to communicate with customer service departments. The purpose is to help companies lower their expenses by focusing on one of the two traditional communication tools, telephone or e-mail. LÄS MER