Sökning: "Anna Olbers"

Hittade 2 uppsatser innehållade orden Anna Olbers.

1. 1. "Stimulation of our five senses through experiences"- The role of event marketing as a communication tool for retail companies when building their brand

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emelie Lindblad; Anna Olbers; [2011]
   Nyckelord :Brand management; retail brands; retail marketing mix; integrated marketing; relationship building; event marketing; experience economy; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. LÄS MER

3. 2. Fast Fashion - too fast for the future? En studie om snabba konsumtionsmönster och hur olika konsumenttyper skapas

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Anna Olbers; Johanna Jonnerhag; Sofie Ekman; [2010]
   Nyckelord :fast fashion; butiksdesign; butiksatmosfär; marknadsföring; snabba konsumtionscykler och konsumentbeteende; Social Sciences;

   Sammanfattning : .... LÄS MER