Sökning: "Anna Quant"
Hittade 1 uppsats innehållade orden Anna Quant.
1. Unconscious Decision Making and its Impact on Consumers’ Intention to Purchase Online : A Quantitative Study Investigating Consumers’ Mental Shortcuts
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Consumers often make decisions without being aware of it, also known as habitual decision making. A part of habitual decision making is mental shortcuts, which can push the consumers to unconsciously make decisions. LÄS MER
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