Sökning: "Anna Reite"

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  1. 1. Analysing online visual elements’ influence upon female perceived value

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :ANNA REITE; MARIANA FULLEDA; [2014]
    Nyckelord :: Online Visual Communication; Garment Angle Views; Garment Display; Image Background; Utilitarian Value; Hedonic Value; Mental Intangibility;

    Sammanfattning : Purpose - The purpose of this study is to understand female consumers’ behaviour within online shopping, in order to identify which features within three chosen elements, common within the presentation of women’s tops, reduce mental intangibility and stimulate perceived value. Design/methodology/approach - A standard qualitative study approached through two methods of data collection; interviews and focus groups, from which specific patterns and concepts were identified during the development of conversations. LÄS MER