Sökning: "Anna Sandberg Nilsson"

Hittade 1 uppsats innehållade orden Anna Sandberg Nilsson.

  1. 1. Sandberg : Key Strategic Decisions in Regards to Entry on the Japanese Market -

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Anna Nilsson; Gustaf Wennberg; [2006]
    Nyckelord :Japan; entry mode; strategic decision; high-end brand; Japan; inträde; strategiska beslut; exklusivt varumärke;

    Sammanfattning : Problem: What key strategic decisions are required when choosing the right entry mode for a small Swedish firm, with a high-end jewellery brand, on the complex Japanese market?Purpose: The purpose of this research is to investigate different strategic choices in regards to the entry mode and the introduction of an exclusive brand on the Japanese market. The research will be supported by analysing the current situation of Sandberg and its aim to enter new markets. LÄS MER