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  1. 1. Issue Competition in the 2017 German Federal Election Campaign : How did Right-Wing Populist Politicians of the AfD use Social Media to Navigate the Hybrid Media System?

    Master-uppsats, Stockholms universitet/JMK

    Författare :Anna Scheibe; [2018]
    Nyckelord :Hybrid Media System; Issue Competition Theory; Populism; Political Communication; Facebook; Twitter; German Federal Election 2017;

    Sammanfattning : A body of research has established the political relevance of Social Media (SM) platforms for populist parties, claiming that populist politicians utilize a ‘bypassing-strategy’. However, the rather reluctant employment of Facebook and Twitter by German citizens other than, for example, media professionals and politicians, raises questions of the utilization intention for public actors. LÄS MER