Sökning: "Anna Schou"
Hittade 1 uppsats innehållade orden Anna Schou.
1. Influencers trovärdighet vid samarbeten : En kvalitativ studie om följares förtroende gentemot influencers
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Background: Before digitization, it was increasingly difficult to reach new target groups. However, during the early 2000s, this changed when the web 2.0 emerged with the "dot-com" bubble. This paved the way for a new phenomenon, social media that is a way for users to share their views and thoughts. LÄS MER
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