Sökning: "Anna Svensson Agevall"
Hittade 1 uppsats innehållade orden Anna Svensson Agevall.
1. Internal Branding : Understanding Brand Values
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Purpose- The purpose of the study was to investigate how employees perceive and understand their company brand values. The aim was to show the importance of internal branding when communicating brand values in an organization to employees. Design/methodology/approach- The methodology used in this research was a quantitative survey study. LÄS MER
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