Sökning: "Anna-Karin Janson"

Hittade 1 uppsats innehållade orden Anna-Karin Janson.

  1. 1. Starka varumärken, starka finanser?: En studie av skillnaden i lönsamhet mellan starka och svaga varumärken

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Mikael Fristedt; Anna-Karin Janson; [2007]
    Nyckelord :brand strength; brand equity; profitability; volatility; shareholder value;

    Sammanfattning : It is a common view that companies should focus on building brands to increase profitability and stabilize cash flows. However, building and keeping brands alive is costly. Many firms spend large sums on branding only because they are supposed to, without knowing if they will actually gain from it. LÄS MER