Sökning: "Anna-Lena Georg"

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  1. 1. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fanny Wolte; Anna-Lena Georg; [2015]
    Nyckelord :Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

    Sammanfattning : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. LÄS MER