Sökning: "AnnaClara Werne"

Hittade 1 uppsats innehållade orden AnnaClara Werne.

  1. 1. Hur man vinner ett val i Sverige

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hampus Ekström; AnnaClara Werne; [2012]
    Nyckelord :swing voters; political marketing; incongruence;

    Sammanfattning : Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. LÄS MER