Sökning: "Anne Gebhardt"
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1. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups
Master-uppsats, Karlstads universitet/HandelshögskolanSammanfattning : Social Media has become an increasingly important part of people’s everyday life. With the rise of social networks, brands have discovered ways to use this phenomenon to their advantage. LÄS MER
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