Sökning: "Anne Lefébure"
Hittade 1 uppsats innehållade orden Anne Lefébure.
1. Social marketing design and evaluation of responsible drinking : A case study of the Swedish organization IQ-initiativet AB
Kandidat-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : The field of marketing does not only consist of traditional marketing and the focus on promoting products and services to increase sales. In recent years a new branch within the marketing field has been established with the focus of promoting behaviours that will benefit the individual and the society as a whole; social marketing. LÄS MER
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