Sökning: "Anne-fleur Wijgerse"

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  1. 1. Packaging - Its Role within Brand Management

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dorotea Gawek; Nicole Van Der Pauw; Anne-Fleur Wijgerse; [2007]
    Nyckelord :food packaging; brand management; brand building; FMCG companies; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging... LÄS MER