Sökning: "Annelie Malmstedt"

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  1. 1. Segmentation model for strategic decision-making to increase customer value : A study of absentee proprietors in the Swedishforest industry as a result of urbanization

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Zahra Abdulkarim; Annelie Malmstedt; [2017]
    Nyckelord :Absentee proprietors; Forest management; Segmentation; Strategic decision-making; Urbanization;

    Sammanfattning : Urbanization is a major factor causing unsupported perceptions within the traditional vision offorest management. Urbanization has led to a reconstruction on forest owners’ economicdependency on the forestry. This contributes in emigration from rural areas to bigger cities. LÄS MER