Sökning: "Annemette Tolstrup Laursen"
Hittade 1 uppsats innehållade orden Annemette Tolstrup Laursen.
1. The power of experiences
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. LÄS MER
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