Sökning: "Annett Hellwig"
Hittade 1 uppsats innehållade orden Annett Hellwig.
1. Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. LÄS MER
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