Sökning: "Annette Lund"

Hittade 4 uppsatser innehållade orden Annette Lund.

1. 1. Tillverkad av vem?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Linus Erlandsson Bratt; Johan Eriksson; Aisha Mossberg; [2017]
   Nyckelord :Country of Origin; Country of Manufacture; Country of Brand; Country of Design; Country of Ownership; Business and Economics;

   Sammanfattning : Sammanfattning Examensarbetets titel: Tillverkad av vem? Seminariedatum: 2017-06-01 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 HP Författare: Linus Bratt, Johan Eriksson, Aisha Mossberg Handledare: Annette Cerne Fem nyckelord: Country of Origin, Country of Manufacture, Country of Brand, Country of Design, Country of Ownership Syfte: Att förstå hur studenter vid Ekonomihögskolan på Lunds Universitet uppfattar COO begreppen, samt om deras bild av svenskt och svenska företag går ihop med den faktiska företagsstruktur som de tre exempelföretagen som studien utgått ifrån har. Metod: Studien har utgått från en kvantitativ metod med en positivistisk syn och den ontologiska ståndpunkten objektivism. LÄS MER

3. 2. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Petrea Godderidge; Nicole Johansson; Lina Larsson; [2016]
   Nyckelord :Generation Y; store loyalty; private labels; grocery retailer; quantitative research method; marketing; Business and Economics;

   Sammanfattning : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. LÄS MER

4. 3. Ethanol for Scania's Future - A Scenario Based Analysis

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Persson; Anna Hansson; [2007]
   Nyckelord :4s Framework; Bioethanol; Heavy-duty vehicles; Scania; Scenario Planning; Stakeholder Theory; Standard Setting; Strategy under Uncertainty; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Abstract Title: Ethanol for Scania’s future – A scenario based analysis Authors: Anna Hansson and Julia Persson Tutors: Annette Cerne – Department of Business Administration, Lund University Jonas Holmborn – Head of Advanced Combustion, Engine Development, Scania Lennart Thörnqvist – Department of Energy Sciences, Faculty of Engineering, Lund University Problem: Oil-based products are the dominating fuels in the transport sector but alternative fuels are currently challenging the world-wide dominance. The large number of alternative fuels that are under development at present makes the future fuel-market impossible to predict. LÄS MER

5. 4. "Det är så himla viktigt kring yrkesidentitet" : En narrativ studie av berättelser om folkbibliotekarien

   Magister-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Annette Sjöberg; Annika Toft; [2007]
   Nyckelord :Yrkesidentitet; folkbibliotekarie; livsberättelse; narrativ; socialkonstruktionism; Humanities; Humaniora; Documentation; information; library science; archivistics; Arkiv- och bibliotekskunskap; dokumentation; Social Sciences;

   Sammanfattning : This Master's thesis aims to investigate librarians' identity construction through the study of their narratives about themselves and their lives. We want to understand in what way the education in Library- and Information science contributes to shape the students professional identity and how these identities then continue to be transformed when they enter their professional lives. LÄS MER