Sökning: "Anni Brand"

Hittade 3 uppsatser innehållade orden Anni Brand.

1. 1. Rebranding a century-old brand

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Melissa Calisir; Anni Lehtinen; Frida Östberg; [2017]
   Nyckelord :branding; rebranding; brand communication; brand image; brand identity; heritage; märkesprofilering; varumärkes rekonstruktion; varumärkeskommunikation; varumärkesimage; varumärkes identitet; arv;

   Sammanfattning : As customer segments age and technologies advance, many brands realize that they have to do something in order to survive and appeal to younger consumers. Oscar Jacobson, a brand that has existed since 1903, had experienced decreasing sales due to an aging customer base. A rebranding process was started when ownership of the company was shifted. LÄS MER

3. 2. The impact of brand experience on attitudes and brand image : A quantitative study

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Anni Isotalo; Samu Watanen; [2015]
   Nyckelord :brand loyalty; brand experience; brand image; attitude;

   Sammanfattning : Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. LÄS MER

4. 3. Djurvälfärd vid transport

   Kandidat-uppsats, SLU/Dept. of Animal Environment and Health

   Författare :Anni Öberg; [2015]
   Nyckelord :transport; brister; djurskydd; kontroll; djurvälfärd;

   Sammanfattning : Miljontals djur transporteras idag över hela världen av olika anledningar. Transporten sker vanligtvis med lastbil vilket kan påverka djurens välfärd. LÄS MER