Sökning: "Annica Rosengren"

Hittade 1 uppsats innehållade orden Annica Rosengren.

  1. 1. Differences in Use of CRM Systems in a Sales Context

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Tuomas Ollilainen; Annica Rosengren; [2011]
    Nyckelord :CRM; Management Control Systems; Marketing;

    Sammanfattning : Non-selling activities, such as sales planning, teamwork, sales support, sales tracking, etc., are important parts of sales activities in any company. Earlier research has shown that the difference between effective and less-effective organizations can be found in the performance of the non-selling activities. LÄS MER