Sökning: "Annie Guu"
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1. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden
Master-uppsats, Akademin för textil, teknik och ekonomiSammanfattning : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. LÄS MER
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