Sökning: "Annie Guu"

Hittade 1 uppsats innehållade orden Annie Guu.

  1. 1. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    Master-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Meiyuan Huang; Annie Guu; [2015]
    Nyckelord :nation brand image; consumer behaviour;

    Sammanfattning : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. LÄS MER